Supporting Our Cycling Community: Sprockets Cycles Reflects on the Challenges Faced by Wiggle / Chain Reaction

In recent days, the cycling world has been abuzz with news of potential difficulties faced by one of the largest online bike retailers in the UK, Wiggle / Chain Reaction Cycles. As fellow cycling enthusiasts and competitors, we at Sprockets Cycles feel compelled to reflect on this situation. While we may be competitors, we have a deep love for all things cycling, and it is with a heavy heart that we acknowledge the challenges they're currently experiencing.


Sprockets Cycles, based in Ayrshire, Scotland, has always been passionate about the cycling community. We believe that the camaraderie among cyclists extends beyond competition and rivalry. It's about a shared love for the open road, the thrill of the trails, and the satisfaction of conquering challenging terrain. As we navigate our own journey in the cycling industry, we cannot help but feel empathy for our peers at Wiggle / Chain Reaction Cycles as they face uncertainty.

Our own cycle store is thriving and continues to grow, both in-store and online. We are proud to have added an impressive array of new brands to our portfolio, including Trek, Unno, Whyte, Marin, Ibis, Hope, and many more. Not to mention, we are one of the UK's largest E-Bike shops, and our years of experience in the E-Bike sector have earned us a trusted reputation.

Our mission at Sprockets Cycles has always been clear: to help other cycling enthusiasts find the products that are right for them and deliver them with a great, fast service. We are, first and foremost, a group of cycling enthusiasts, and we are proud of our place in the UK's cycling community. We consider our role to be one that goes beyond business; it's about supporting and growing the love for cycling that unites us all.

As Andy Grove, former CEO of Intel, once said, "Bad companies are destroyed by crisis. Good companies survive them. Great companies are improved by them." It's a reminder that challenges and adversity are part of any business journey. While we celebrate our growth and continued success, we also recognize the difficulties faced by others in the industry, like Wiggle / Chain Reaction Cycles.

Despite the economic uncertainties in the UK and the cycling industry as a whole, we remain committed to our vision. We will continue to support our local and online cycling communities, offering top-quality products and unmatched service. We believe that the strength of the cycling community is what truly matters, and together, we can overcome any obstacle that comes our way.

So, as we wish our fellow cyclists at Wiggle / Chain Reaction Cycles all the best in navigating their current challenges, we also reaffirm our commitment to the cycling world. Let's keep pedalling forward together, because the love for cycling is what unites us, competitors or not.