Trek Bikes

Born in a Barn 

Trek was never just a name. 

From the beginning, it was a summation of values. In spring 1976, in a southern Wisconsin barn located halfway between their homes in Madison and Milwaukee, a pair of visionaries set out to make a business of building bikes of extraordinary artistry. Here, in the geographically convenient town of Waterloo, their dream sparked to life.

Culture of craftmanship

A culture of craftsmanship and rebellion was fostered in the young American upstart. Every bend and every weld was charged with purpose, as each meticulously constructed frame broke the convention that all great bikes must come from Europe. Trek was out to change minds.

A better world, of bikes

This world needs the bicycle more today than ever before. And Trek is building a better world through this simple, elegant machine. 

Come check out our Trek bikes in store.