Identiti was founded from the back of a local bike shop in 1998. The cliché of ‘for riders by riders’ rings true here - they make bikes they want to ride every evening and weekend, year on year. Identiti develop and test their bikes thoroughly on home turf, as well as abroad, ensuring the bikes get real world tested, in real world weather, to make the best product they can.

The Identiti range has expanded, from riding dirt jumps in summer, to pinning a 4x track, to just hitting the hills on an all mountain bike or cranking out miles on the road. Their eclectic range of bikes covering many riding types is proof that they just like to get out and ride wherever and whenever they can.

What’s your Identiti?

Cycle with the best